Figma | Social
I run the Social Education Program at Figma. This initiative explores how users engage with social-first product education content on social channels like Instagram, LinkedIn and YouTube.
On Instagram, this content had a 75% increase in views and 2x-8x as many saves as our channel avg.
On LinkedIn, our content had a 32% increase in impressions and a 50% engagement rate.
Role: Program Owner, Content Creator, Producer